Tuesday, January 13, 2009

Heart-Stopping Junk Food Moment.

I proudly will admit that I am not overly-fond of junk foods. If you catch me wolfing down nachos, there's a 90% certainty that there's a ball game on*. On the other hand, if there's popcorn nearby, I'm either in a cinema or watching a movie from the comfort of my family room. Do I drink Coke? Sure, if there's Bourbon in it...other than that I really have to be in the mood. And you'll rarely - if ever - find me jonesing for a candy bar. I just don't have a sweet tooth**.

And when it comes to that quintessential junk food - the potato chip - there's only one brand that gets my motor purring: Jays. If there's a bag of Jays within arms reach of me, rest assured it's soon gonna be an empty bag. My addiction to Jays potato chips makes Amy Winehouse's addiction to meth look positively Pat Boone-ish.
If you're not familiar with Jays, one thing is for certain: you're not from the Midwest. Founded in Chicago in 1927 by a one Leonard Japp, Sr., Jays - or Japp's as they were known then - quickly rose to regional prominence. In 1941 the brand changed names to "Jays" for obvious reasons***. I have fond memories of devouring bags of their original potato chip when I would visit my grandmother who lived in downtown Chicago, right on Michigan Avenue overlooking Grant Park and Lake Michigan. Great memories, those.

Sadly, Jays never made it national. So when I'd make regular trips back to the Midwest to sell my wine, I always made at least one meal out of a big bag...and brought more home to savor.

Now that I've shared with you my addiction for Jays Original Potato Chips, then perhaps you'll have a better idea as to why my heart skipped a beat last Sunday while grocery shopping. There, stacked on an aisle-end display were scores of brown boxes with the familiar blue Jays logo! I thought to myself two things: "It COULDN'T be...could it?" and "I wonder how much money I've got in my checking account...and is it enough to by every bag this store has?"

Sadly, my passions were short-lived****. As you can see, the boxes were filled with other products, not Jays. And when asked if they could get Jays, the store manager looked at me like I was a man possessed. I was...but in a good way.

So, do a disposessed potato chip junkie a favor? If you see a bag of Jays Original Potato Chips, ship it my way, would ya?


I'm starting to get the shakes real bad.
____________________________________________________________________
*As for the other 10% of the time? I'm more than likely drunk.

**Much to my son Jack's dismay. When I once asked him to show me his sweet tooth, he opened his mouth, pointed to one tooth, then quickly moved his finger away and said, "Actually, dad, they're all sweet tooths."

***Although I could see the possibilities of turning this wartime liability into a sales asset. They could have started a campaign that would have donated 1% of sales into the purchase of War Bonds. Think of the ad campaign: "Eat a Japp and Win the War!" Hmmm. Maybe that's why I'm still looking for a job?

****Like my checking account.

9 comments:

mel hill photography said...

they went bankrupt and the assets were purchased by
a pretzel company. They may or may not be back.
sorry the bad news...

mel

Mat Garretson said...

They've been in and out of bankruptcy for decades. At one time they were purchased by Borden, and then were bought back by the workers, weren't they?

I still have an old Japp's pencil and chip tin in my garage.

mel hill photography said...

If I can find it, I've got an ad I shot for them 8 or 10 years ago....

They wanted a '60's look so I shot the ad with my dad's old polaroid camera with a plastic lens....

Anonymous said...

Jays for Yankees, Lays for everyone.
Except for Snider pretzels, they bring the world together as they are so good. Well, only the large sourdough ones not the small little nuggets. They couldn't bring anything together. I guess size makes a difference.

Mat Garretson said...

Mel: Would LOVE to see that photo!

ANON: Snyders actually owned Jays...perhaps they still do?

Anonymous said...

Oh by the way,is that girl in the picture the same as the one marrying the soldier in a previous blog of yours?

Mat Garretson said...

Oh, yeah...the U of F deb? Strikingly similar, but not. This is a photo of a self-professed junk food junkie living in the UK. The one from Florida? Can't help but wonder if that photo is of a man...

Unknown said...

we can not deny that junk food can be delicious and catch our attention specially when we go out with some relatives or friends. But the junk food can be harmful for our welfare or health, resulting in a obesity or even affecting our sexual development. So the relation ships are affected too. We need to change eating habits,start exercising frequently and if you have erectil dysfunctions the better alternative could be buy viagra. But the most important thing is take care our health.

Unknown said...

I think the obesity is very danger for everybody, is like a pump that can explot any time. So is necesary to take care exercising and taking good and healthy food and stop eating junk food for ever!!!!. The life is too short, so we need to take care of us every single day for enjoy the things that the life gave to us. I bought my house through costa rica homes for sale and i enjoy it every day.